Marketing Principles and Practices

Description

Firstlincoln Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.

This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.


 Learning some of the principles of marketing can lead to a rewarding career. A pre-requisite for anyone aspiring to work as a Marketing Assistant. Further in depth training and experience can lead to Marketing Manager, Social Media Manager, Group Marketing Manager or Head of Marketing positions. Another area where knowledge of marketing is essential is if you decide to set up and run your own business.


Who Should Attend

This course is designed for: –

  • Anyone who needs to improve their understanding of marketing
  • Experienced individuals being given, or looking for, more responsibility

Requirements

You should be able to use a PC at the beginner level and have internet access

Content

Everyone has heard of marketing – but what actually is it? This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.

The course introduces and covers key ideas, including:

  • What is Marketing?
  • Principles of Marketing
  • Marketing Practices
  • Career and work-focused learning
  • Specially designed learning activities help you put into practice the new habits and skills you have gained. They reinforce your learning and create a memorable course-style
  • Interactive ‘Quick Quizzes’ give you the chance to test your new-found knowledge
  • Learning bookmarks built into the system, so you can easily start again where you left off
  • Automatic progress tracking helps you see your progress, building up your motivation.


Course Schedules

Batch: October Batch
Duration: 1 day
Dates: Fri, October 29th, 2021, 9:00AM - 5:00PM
Venue : Online via ZOOM

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