Search Engine Optimisation (SEO) for Business

Description

SEO for Business is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage. This course has been created for people in business who often get marketing responsibilities added to their role, but who don’t have web backgrounds, or in-house teams to learn from. This short course brings you up to speed so you can see how SEO can play a part in your marketing strategies.

The course starts at the very beginning, defining what SEO is and why it’s important, before delving into how different search engines work and what they’re looking for.

Guiding you through, step by step, you’ll understand the ‘science bit’ and you’ll then see how to tap into this to get your web pages and social media content more visible through search engines.

After studying this SEO for Business course we’re confident you’ll see new marketing opportunities you can capitalise on.

Who Should Attend

SEO for Business is perfect for anyone involved in marketing a business or creating content online, for websites or social media. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion.

Requirements

This course assumes no prior knowledge, but you should probably have a website or web presence (current or planned) that you are interested in optimizing for the search engines.

Content

What is Search Engine Optimisation?  How do Search Engines work?  What are keywords?

We also take a look at:

  • The different Search Engines
  • Analysis of competitor performance
  • Using keywords in social media
  • Choosing the right keywords and phrases for your website
  • The benefits of link building
  • Best practice for local businesses
  • Best practice using SEO

Course Schedules

Reviews

No Reviews yet